Known as the efficiency creators, Hupfer’s portfolio includes a wide range of innovative solutions to deliver a one-stop shop for food transport, regeneration, warming, presentation and storage that supports workflows across catering processes.
Its UK operation is now led by sales and marketing director Marc Sumner, who previously spent almost 20 years working in foodservice publishing sales roles.
Marc is supported by national sales manager Neil Greer, who brings a wealth of experience in foodservice sales, senior business development manager (medical) Neil Bryan and operations manager Jordan Roberts.
With a new focus on the UK market, the brand is already strengthening its relationship with dealers as it looks to actively grow its distribution network.
Marc Sumner said: “Many dealers in the UK will know Hupfer in the healthcare sector, or for individual product lines. For some, the name will be familiar from Trak Hupfer, which reflects our legacy in the market with sister brand Trak, known for their high-quality conveyor systems. But there’s so much more to Hupfer.
“We recognise the potential for our products and solutions in all catering sectors and the global business is really getting behind the Hupfer name once again here in the UK. We’ve built a strong team of experienced professionals, we’re investing in marketing once again and we’re ready to show the UK foodservice and hospitality sectors what we can do to help make work flow, whilst supporting ever-important sustainability strategies.”
Hupfer’s portfolio covers everything from food storage solutions and servery units, to trolleys, transport, regeneration, holding and warming units. Highlights include the energy efficient Hot and Cold plate, which offers fast temperature changes between hot and cold, and ThermaDry drop-in servery units, with built-in infrared heating lamps.
The Easy Rider racking system raises the standard for dry and cold room storage solutions by offering up to 100% more shelf space with the same room size. Other solutions include Hupfer’s range of general purpose trolleys for food serving and clearing, and the Mobis buffetcart, a customisable, time-saving solution for mobile food distribution.
Marc Sumner adds: “We’re fully invested in the UK with new impetus and keen to chat with any dealers or distributors about the added value potential of our integrated solutions - all built with energy efficiency in mind and to the highest German manufacturing standards.”